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AFP Santa Barbara/Ventura Counties Chapter - Fundraising in a New Climate: How 2018 Tax Code Changes Impact Your Donors

April 11, 2018

Fundraising in a New Climate:
How 2018 Tax Code Changes Impact Your Donors
April 11, 2018

How do the recent tax changes impact your donors? What positive gift options and marketing messages can you share that will resonate with your donors? What should you focus on in 2018? This session will explain the tax law changes, provide key insights into positive fundraising ideas and donor messages and share successful strategies that can work in the changed fundraising climate.

Guest Speaker, Kristen Schultz Jaarda, JD, LLM
Executive Vice President
Crescendo Interactive, Inc.


Kristen Schultz Jaarda is Executive Vice President of Crescendo Interactive, Inc. She specializes in charitable tax planning and online marketing for major, planned and blended gifts. She is responsible for product development and customer service for Crescendo's cloud suite. She is a nationally recognized speaker, conducts nationwide seminars and webinars, and is a principal faculty member of GiftCollege.

Kristen serves as a board member for the American Council on Gift Annuities (ACGA). She is Chair of the ACGA Research Committee and a member of the ACGA Rates and Regulations Committees. She also serves as an Editorial Advisory Board member for Planned Giving Today, Committee Member for the ABA Charitable Planning and Organization's Group, past Legislative Chair and a board member for the Partnership for Philanthropic Planning of Greater Los Angeles (PPP-LA), a member of the Ventura County Planned Giving Council, and a committee member and volunteer for several California charities. Visit her blog at

Previously, Kristen served as Counsel to the Assistant Secretary of Education in Washington, D.C. and was Oversight Counsel to the U.S. House Committee on the Judiciary. Prior to that, she worked in a public affairs law practice. Kristen graduated from UCLA School of Law where she was Law Review Editor. She completed her Tax LL.M. with honors at Loyola School of Law. Kristen is a member of the California State Bar, D.C. Bar, and the Maryland State Bar. 

Ventura Beach Marriott
2205 E. Harbor Blvd.
Ventura, CA 93001

Networking 11:30 a.m. 
Training & Lunch 12:00 p.m.
Program 12:30 - 1:30 p.m.

Register before 03/28/18 to receive early bird pricing
$30 for Members / $45 for Nonmembers

$35 for Members / $55 for Nonmembers
Registration closes 04/06/18

Questions? Contact

To view the powerpoint, 2018 Tax Code Changes: How They Impact Your Donors, click here.